Blockchain-powered solutions for virtuous actions and transparent impact.
The Zenko Protocol is designed to create a verifiable impact using blockchain technology. Users earn tokens for performing tasks like learning, playing, shopping, or moving, which can be redeemed for real-world impacts such as planting trees, feeding children in food poverty or removing plastic from the oceans.
Our Vision and Mission.
Being: The state of living, moving, and exchanging freely in pursuit of a better world.
Good: Blockchain enabled actions or outcomes that are morally right, virtuous, and beneficial to society.
Citizens: Individuals who balance personal sovereignty with participation in society, contributing to the collective good.
A simple yet powerful idea: to harness blockchain technology to promote, enable and verify virtuous acts and drive positive societal impact.
The Japanese word 善行 (zenkō) translates to "good deed" or "virtuous act," perfectly capturing our mission to create a transparent, accountable, and efficient ecosystem for good.
We offer a future grounded in personal accountability and the freedom to choose. Making ‘doing good’ a part of every day activities.
Bringing crypto into millions of peoples lives, this is a future that is not dictated by government mandates or corporate control, but by the choices of sovereign individuals acting for the greater good.
Introducing the Zenkō Protocol
An unstoppable force of individuals and businesses taking action for good —whether it’s moving, learning, shopping, or playing—becomes an opportunity to earn a token and support social and environmental causes.
All actions are tracked and verified on the blockchain and verified through non-fungible digital certificates.
The Market.
Zenkō is driven by the need for verifiable sustainability in the rapidly growing Environmental, Social, and Governance (ESG) market worth over $40 billion annually and rising.
Generation Z is redefining expectations for transparency, social responsibility, and sustainability. With a growing emphasis on environmental action and social good, they expect brands to not only make bold claims but to prove their positive impact. Consumers are increasingly digitally native, purpose-driven, and demand verifiable actions—making them the perfect demographic to lead the charge in reshaping the economy. This shift is rapidly pushing sustainability and transparency to the forefront of global business strategies, creating new opportunities for protocols like ours.
Greenwashing is a widespread issue, and is restricting investment and execution. Businesses face increasing scrutiny for making unsubstantiated claims about their environmental efforts. Consumers and institutions alike are demanding proof of execution—verifiable evidence that good deeds are real and measurable. Without transparency, the gap between corporate claims and actual impact will continue to grow, eroding trust and credibility. The need for trustworthy, verifiable solutions is greater than ever, especially as regulations tighten and public awareness grows.
Our Protocol and Token.
By leveraging blockchain technology, we ensure that every action—from planting a tree to reducing carbon footprints—is recorded, verifiable, and shared on-chain. We empower individuals, businesses, and institutions to participate in real-world good while offering a transparent and immutable record of their contributions. Businesses and consumers can utilise attention, energy and currency to support a cause, prove their impact, and can trust that their actions are creating real change.
Real World Assets.
Zenko provides ability to tokenize real-world assets (RWAs) related to social and environmental causes, such as carbon offsets, ocean plastic removal, and tree planting.
This tokenization provides unprecedented transparency, verifiability, tracking, and immutability, offering customers and users confidence that their contributions are making a real difference.
Deflationary Token Model.
The $ZENKO token is designed with a deflationary supply model, meaning the total number of tokens in circulation will decrease over time.
Designed to increase value over time through a buy-back-and-burn mechanism, driving scarcity and creating long-term value.
Explosive Market.
The ESG and sustainability sectors are rapidly expanding, fuelled by consumer preferences, sector mandates (sports, schools), and governmental pressures to meet net-zero targets by 2030.
We are at the intersection of the fastest growing marketing with a predicted total market size be in excess of $50 billion by 2030, and our protocol helps provide consumer access and combat green washing.
Governance.
Token holders are empowered to participate in governance, giving them a direct voice in how the platform evolves and the direction of the Zenko Foundation’s investments.
Voting on crucial decisions such as the partners, fees, selection of eco-investment opportunities, and management of foundation funds.
Investment Portfolio.
Zenko provides token holders with exposure to a portfolio of cutting-edge eco-investments aimed at addressing critical environmental challenges. The Zenko Foundation has already invested in three new start ups in the space and is commitment to supporting climate technologies that are poised to transform industries.
$ZENKO Token
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$ZENKO Token ✺
Launching November 2024
The Problem
Firstly, it's estimated that 20% to 70% of all voluntary carbon activities involve greenwashing, undermining trust and transparency in the market. Secondly, despite increasing corporate commitments, 82% of companies are falling behind on their climate targets, creating a $2.8 trillion gap in the funding needed to meet those goals.
Beyond the lack of transparency, greenwashing has become a widespread issue, costing companies billions in fines, reputational damage, and loss of consumer trust.
At the same time, businesses, schools, and public sector institutions face increasing pressure to meet ESG goals but lack easy, transparent ways to raise funds for these initiatives. This gap is especially prevalent in schools and other public institutions, where budgets are constrained, and the ability to generate resources for sustainability efforts is limited.
Yet, this challenge extends to all sectors, as the demand for verifiable impact and transparency grows.
The Solution
We solve these challenges by providing a suite of tools that allow businesses, institutions and sports clubs to engage employees, customers, prospects and fans with the ability to earn tokens through everyday actions like paying attention, learning, playing, being active, and shopping.
Our blockchain implementation, token, and NFT technology ensures full transparency, providing an immutable, open record of all good deeds performed. Every action—whether it’s planting a tree, offsetting carbon, or supporting a social cause like feeding a child in food poverty—is verifiable on-chain.
Having an on-chain wallet also means businesses and individuals alike can maintain a permanent record of their contributions, offering proof of their positive impact. Whether for personal virtue signaling or to meet potential future regulations, users have a clear way to demonstrate their carbon offsets or social credits if governments implement allowances or caps.
Our Applications.
We are developing and working with partners to develop applications that utilise the protocol and $ZENKO token.
